When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ...
In Fintech Growth Talk, we will explore the needs and peculiarities of fintech — from established financial ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Downloads and in-app spending are up, as is ad spending. Dive into the numbers to learn about the mobile growth ...
Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ...
SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
Hear what Kevin Levitt, Director of Global Industry, Business Development, Financial Services at NVIDIA, has to ...
Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ...
Charlene Jolly is the Fintech Apps Partnership Manager at Google for AppDev, and she shared some key insights for ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
Learn how mobile apps can scale successfully by implementing effective UA, UX, and monetization strategies.
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
A quick update on Google's new rules for metadata in the Play Store. Are your apps in line with the latest ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Facebook issues guidance and reassurance to marketers looking to improve campaign results in the face of Apple's ...
Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ...
Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ...
We believe COVID-19 safety protocols are here to stay for the foreseeable future and by following protocols, we ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
Post your first job listing today and get on the right track to finding your next great hire. Or post your resume ...
We asked members of the MGA community to weigh in on some of the biggest questions we all have this year and we ...
Achieving and maintaining the basics of UI design — simplicity and visual hierarchy — in your mobile app design ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Mexico is leading the way to fintech in LATAM. Dive into Mexico’s fintech success, the leading players, and what ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Marketers must tell customers who they are and why their products are needed and do it cohesively across multiple ...
MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ...
QR codes are a hugely popular payment option in LATAM. Let’s explore how QR code payments came to prominence, and ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
We share four things a typical successful Chinese developer excels at, and that gaming studios can learn from to ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
There is, indeed, life after ATT, and it brings a wealth of opportunity for those who take action now. Get your ...
Casey Rock, the Executive Content Director of MGA and the driving force behind Mobile Growth Summit events is ...
In LatAm, tangible steps have been taken to regulate fintech companies, but by no means is legislation extensive ...
In 2021, Forrester predicts that 75% of all app development will use no-code or low-code platforms. Get to know ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
Last year, GAMEE introduced the first play-to-earn experiment on its current free-to-play experience. Learn how ...
Google is getting on the privacy bandwagon, announcing it will allow users to opt-out and stop providing Android ...
The number of mobile gamers over 50 is increasing and they have money to spend. Are you ready with mobile ...
HBO Max was overwhelmed by the interest in the finale of "Mare of Easttown." Learn why the ability to scale your ...
Our team surveyed our community and better understand how they were feeling about a return to physical conferences ...
Is your gaming app losing players? Learn the most common reasons why users churn out of your gaming app and ...
When Yotta decided to A/B test its referral program rewards the team learned that "less" is, in fact, sometimes ...
By using Big Data and IoT together, app developers are building better apps and finding ways to improve existing ...
Get answers to six big questions about working with DSPs from Alexa Wieczorek, UA manager at Electronic Arts. ...
If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ...
The no-code/low-code movement promises to democratize data. But will enabling no-code development lead to the ...
Mobile app developers need to consider connectivity, which is why going "offline-first" just may be the solution ...
If you want to get to know the Turkish mobile gaming market, the Mobidictum Business Network - Online Mobile Game ...
My team and I have been readying ourselves for the post-IDFA-world, and we have some advice for how to thrive in ...
After months of delays, IDFA is finally going away, AppTrackingTransparency is upon us, and app marketers will ...
In this panel discussion, hear from experts on how to acquire and retain talent, even if you don't have a big ...
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
Discover how to maximize the opportunities offered by remote working, while minimizing challenges. Learn best ...
Get the latest on IDFA, i0S 14, the ATT rollout, and how marketers and developers can work together to boost ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
Perfecting your retention strategy is a complex task with many moving parts, but Lottie animations can help at ...
Elizabeth Giorgi, Co-Founder and CEO of soona, dives into how branding can improve and evolve to be more ...
Customer service is an important part of user satisfaction. Learn how to optimize the experience for your app and ...
Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ...
Tune in as Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group delivers this session on knowing ...
Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement.
Join Farhad Divecha, Director at AccuraCast as he shares how sports brands are evolving to engage mobile audiences ...
In the wake of IDFA, app opt-ins are more important than ever before. Learn a few foundational marketing ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how rewarded advertising is changing the way mobile games think about monetization and user retention in ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Be confident the time and money you're spending on growing your business make a difference. Explore ways to ...
Get the low-down on non-fungible tokens, which is changing the way gaming apps think about monetization by ...
Join Erik Bryant from Opera Event and Tyler Black from Hyper Hippo about how and when to harness the creativity of ...
Tune in as Charles Ng, the VP of Enterprise AI at Appier shares his insights on increasing engagement and ...
Tune in as Patrick Amori, Founder & Head of Growth and Retention at MOBE Agency, hosts this MGS GVC 1.0 panel ...
Check out this video of Robby Yung, CEO of Animoca Brands to learn how blockchain technology allows developers to ...
The app industry changed a lot in 2020. Now it's time to synthesize what we learned into app marketing tips for ...
Perhaps the best investment when developing or updating an app is market research. Learn how to collect the ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Cybercriminals have earmarked fintech apps as potential targets. Learn some of the biggest security threats ...
MGS EXPAND is a one-day, publisher-focused conference to help you to connect with industry leaders specializing in ...
MGS OPTIMIZE is a one-day, publisher-focused conference to help you to connect with industry leaders specializing ...
MGS PREDICT is a one-day, publisher-focused conference to help you to connect with industry leaders who are ...
MGS AI is a one-day, publisher-focused conference to help you to connect with industry leaders specializing in ...
MGS SOCIAL CASINO is a one-day, publisher-focused conference to help you to connect with industry leaders ...
MGS SCALE is a one-day, publisher-focused conference to help you to connect with industry leaders specializing in ...
MGS BRANDS is a one-day, publisher-focused conference to help you grow your brand and company with insights on ...
MGS GAMES is a one-day, publisher-focused conference to help you to connect with industry leaders specializing in ...
MGA's Global Virtual Conference brings together the most diverse group of speakers and attendees the mobile world ...
MGS FINTECH is an intimate one day, publisher-focused conference to give you the latest insights on fintech apps ...
MGS MENA is a one-day, publisher-focused conference which will help you to connect with mobile growth and brand ...
MGS India is a one day, publisher-focused conference which will help you to connect Mobile Growth and Brand ...
MGS Asia is a one day, publisher-focused conference which will help you to connect Mobile Growth and Brand ...
Peggy Anne Salz talks to Tanya Sardana, CEO at Flyshot, which drives high-LTV installs, in-app purchases, and ...
Lee Spungin at yellowHEAD takes a deep dive into the art (and science) of maximizing creatives to maximize your ...
MGS New York is a single-day, publisher-focused conference which will help you to connect with mobile growth and ...
MGS UK is a one-day, publisher-focused conference which will help you to connect with mobile growth and brand ...
MGS LATAM is a one-day, publisher-focused conference which will help you to connect with and learn from mobile ...
Dive into the importance of community and how self-selecting audiences have helped advertisers reach the right ...
There is no shortage of competition in the weather app space but WeatherBug has been going strong for 20 years.
Want a look into the 2020 outlook for mobile UA on DSP? Buckle up!
Growth hacking. It's a popular phrase but what does it really mean?
Mobile Groove's Peggy Anne Salz's exclusive interview with Kimberly about the legal questions surrounding mobile ...
Hop back in time as Timehop's David Leviev tells MGS 19 attendees how his team built Nimbus from the ground up, ...
Take a deep dive into the importance of cinematic ad experiences, localization, and more in this interview with ...
Learn from Matthew Sadofsky how you can start automating and optimizing the spend across all channels — saving ...
Dreamer. Journalist. John Koetsier talks to MobileGroove analyst Peggy Anne Salz, about the highlights of the ...
Phil Shpilberg, GameChangerSF talks to Peggy Anne Salz on what an ROAS-driven approach to creative looks like and ...
Tiffany Ou, Sales Director at NativeX, talks about the combination of paid social, content, and influencer ...
Dashlane is turning to influencers to spread the word about its services. Find out how influencer marketing can ...
Ryan Angerami, Performance Lead at Reddit talks about the tweaks advertising strategies will need to reach its ...
MGS Singapore is a one-day, publisher-focused conference which will help you to connect with and learn from mobile ...
Peggy Anne Salz, talks to Kriegel about how he grew the company to 600 million users globally
Peggy Anne Salz catches up with Victoria Repa, CEO and Co-Founder, BetterMe, an ecosystem of health and lifestyle ...
Peggy Anne Salz catches up with Jennifer Burrington, SVP of Global Sales at Interceptd, to talk about everything ...
Peggy Anne Salz talks to Ashleigh Rankin, Brand Partnerships - Performance, Reddit, with over eight years ...
MGS Canada is a single-day, non-vendor conference by Mobile Growth Summit which will help you connect with mobile ...
Peggy Anne Salz welcomes Jonathan Reich, CFO and COO of Zedge, a distribution platform that allows users to ...
Host Peggy Anne Salz catches up with Jon Hook, CRO, Homa Games, a company helping mobile game developers grow ...
How you can net high-value users and keep them coming back, our host Peggy Anne Salz catches up with Simon ...
It's a no-brainer that data fuels effective app marketing--but what data should you use?
Social casual games offer a core game loop that keeps users riveted, and a level of playability and shareability ...
Peggy Anne Salz chats with Christine Ntim, a partner at Global Startup Ecosystem (GSE). Christine talks about her ...
Keyboard apps are part of the everyday routine--which is why they also represent a new (and still untapped) ...
In this session Kristy Barger, Sr. Programmatic Demand Lead, MoPub, and Jonathan Lau, Director of UA, PLAYSTUDIOS, ...
MGS Europe is a two-day, publisher-focused conference which will help you to connect with mobile growth and brand ...
The App Economy is maturing, opening up new opportunities for app companies and brands to turn their apps into ...
Kimberly Corbett, VP Mobile Publishing & Analytics at WB Games, tells us why unlocking organics is a $100+ million ...
Baidu, the number one search engine in China, is building on its strength in AI and its international footprint to ...
In the era of programmatic buying, much of the monetization process has been taken out of app creators’ hands. ...
If your app provides skincare products and advice, developing and delivering customized communications isn’t just ...
Don’t fire your graphics designers just yet. But you can use AI to automate many of the repetitive tasks that ...
Reams of 2019 trends predictions posts are calling out AI as the mega-trend. There’s no doubt AI will power more ...
Many apps measure success in MAUs and DAUs, but this approach doesn’t cut it for every category. For that you are ...
The right ad delivered to the right person in the right context is the Nirvana of mobile marketers everywhere on ...
Women at app companies on the move share the lessons and learnings that have allowed them to attain new levels of ...
App marketing is—by definition—driven by data and aligned with KPIs. But mobile ad creatives are rising up the ...
MGS's Chief Content Officer Peggy Anne Salz catches up with David Leviev, VP - Programmatic Product Development at ...
How you can use referral programs to rocket your organic UA
How Homesnap attracted 1 million real estate agents – and keeps them coming back
Understanding sentiment to make super service bots
How The New York Times’ content studio creates and shapes stories audiences love
Where the action and the money *really* is in mobile gaming apps
Where you need to spend your time and money in APAC to make it big
Rocking the streaming music space with Quarry—and ad formats that move users from intent to action
How LiveOps can contribute to your growth and how you can get started
Breaking taboos to get personal with your users
What You Can Achieve When You Add Weather Data To Your App May Amaze You
Turning Browsers Into Buyers With Above-The-Line Advertising And Amazing Data Science
How Hempire Taps Social, Push, Paid And Burst Promotion To Ignite The Cannabis Community
Tapping the opportunity to turn anonymous data into your most valuable asset
Pixel Federation Leads The Charge To Triple Revenues—And Here’s How
Teams Work: Taking a fresh approach to finding the fit
Optimizing and personalizing the onboarding experience to rocket your retention metrics
More (DSPs) Is Better: Playing The Field To Rocket Your Monetization
Priceless AR and UA lessons from the billion-dollar company you don’t know, but should
Learning the art and science of achieving incredible organic growth from PicsArt
Watching your back starts with knowing the sure signs of mobile ad fraud
How to compete (and win!) with Mobile Ad Intelligence
Creating Content That Engages and Converts Featuring Gessica Bicego of Blinkist
Cracking ASO with Juanjo Monge of Lab Cave Games
Innovative ways to use bots on messaging platforms featuring Falk Zimmermann of WhatsBroadcast
I’ve seen the future, and it is still mobile with Tune's Mobile Economist John Koetsier
The Decade of the CMO with Ashu Garg, General Partner at Foundation Capital
Why messaging will rule the marketing world with Djamel Agaoua, CEO at Viber
Danielle Levitas, SVP at App Annie: Growth marketing secrets - what the data reveals
Harikesh Nair, Professor of Marketing at Stanford: Where growth will come from in 2020
How an app developer perfected growth marketing to the point of making a trade of it
Bertrand Schmitt, CEO, App Annie: China as both a blueprint and an uncharted territory
UA Testing, KPI’s and Behavioral Data with Farzana Nasser from Women in Wireless
The Journey From Growth To Product with Reddit's Andreas Gross
Creating Products That Your Customers Love is the Key to Success
The Blockchain Revolution for the Digital Advertising World with Charles Manning of KOCHAVA
How a Data Jedi Measures and Analyzes Metrics to Power UA & Growth
Life in the Fastlane - UA Tips and Tricks, Tools & Techniques with Saikala Sultanova of Ubisoft
It’s All About the Data: Mobile Growth Through Programmatic User Acquisition
Finding the Perfect Blend of Data and Creative During the Different Stages of Growth
Connecting the Dots Between Monetization and Adding Value for the Advertiser
Targeting & Engaging With Younger Demographics with Peter Szabo of Mammoth Media
How to Rocket Your App to the Top of the App Store Charts
Shifting Monetization Models Without Sacrificing User Loyalty with ClassPass CMO Joanna Lord
Growth Marketing Strategies with Aurelie Guerrieri from Akila One
Leveraging Growth Channels and User Discovery with SeatGeek’s Shoji Ueki
Launching and Repositioning Your App with SmartNews’ Fabien-Pierre Nicolas
Understanding & Identifying the Untapped App Market with MobileGroove's Peggy Anne Salz
Defining and Achieving Success for Your Mobile App with Slyce's Nicole Harris
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ...
To help app developers and app marketers discover a path to successful ASO, Mobile Growth Association has ...
Announcing the Mobile Growth Summit Global Virtual Conference powered by MGA is coming to a computer screen near ...
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
The nations currently leading mobile growth in LATAM are Brazil, Mexico, Argentina, Chile, and Colombia. Here's a ...
Not only is hiring a remote employee potentially a budget-friendly move, it allows companies to explore a more ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
Nancy Peters is Director of Business Development at Chocolate Platform , winner of the Champion of Women award, ...
Most apps rely solely on Facebook for acquisition. It has the most mature targeting options of any advertiser out ...
Fintech apps are hot and more important than ever, but they haven't reached their full potential. Learn how AI can ...
High CAC and low LTV can spell disaster for your app. Learn how to calculate and understand your CAC so you can ...
App Store Optimization is key to your organic user acquisition strategy. Perfect your app metadata with these tips ...
In this MGS Europe 19 session, Martin Jelinek, Head of Marketing for AppAgent, delivers an informative and ...
It's a "voice-first world" so why aren't mobile developers embracing the power of voice technology as readily as ...
The LATAM market is hot and that means competition is fierce. Learn how to prepare a retention strategy that is ...
We catch up with Tammy Nam, CMO & COO at PicsArt, and winner of the Mobile Growth Leader award to talk about the ...
Marketers may funnel most of their ad spend to Facebook, Google and Apple but they aren't the only game in town.
From 5G to voice assistants, the mobile marketing landscape is set for a major upheaval in 2020. Farhad Divecha, ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
As growth marketers, we are aware of Google Universal App Campaigns (UAC) powered by machine learning and their ...
Join our co-hosts to speak with Pierre Germain and Jonas Thiemann about how many ads players are willing to watch ...
When it comes to apps, many have failed to conquer LATAM. Their stories provide useful insights. Here are four ...
With the majority of the LATAM population using smartphones as their primary device, it’s vital that e-commerce ...
“COVID-19 has changed consumer behavior on mobile forever,” says Peggy Anne Salz. Learn about the emerging ...
AI can help you handle the tedious process of testing your app. Find out three of the most effective ways you can ...
Learn about the upcoming TikTok and WeChat restrictions and how it will impact marketers who use these apps to ...
In The Mobile Vending Machine our hosts speak with indie-darling Lucky Kat Studio and hypercasual data- and ...
Keeping user acquisition costs low is crucial to your app's success. Here are a few tips to help you control UA ...
At MGS GVC 1.0, Jennie Sager, Head of Nextdoor Australia, shares best practices for operating a successful ...
Influencers may be the key to boosting app engagement and UA in a competitive market. Find out what app marketers ...
App Store Optimization is key to any organic user acquisition strategy. But to reach local markets, you need to ...
Fintech is flooding LATAM but they have struggled to monetize for many reasons. Use these three tips to rocket to ...
In a privacy-conscious world, putting security and privacy at the heart of your app can be a competitive advantage ...
In-app purchases make up the bulk of app revenue and are the path to growth. Learn how to drive more in-app ...
Use these four tips to go beyond user acquisition and develop a retention and engagement strategy that keeps app ...
The Facebook/Google Duopoly may still be king but new data from Adjust suggests app marketers are experimenting ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
Three quarters of app revenue is from advertising, but with so many ad formats available, the question is: which ...
Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ...
Social media: Learn everything you need to know about incrementality—what it is, how it's measured, and the key ...
Apps have struggled with content marketing in the past but can no longer afford to ignore this massive trend. ...
The Latin American mobile market is growing fast, but the region is not a monolith. App publishers must get to ...
Apps are turning out to be integral to life under self-quarantine as people turn to their mobile devices for help ...
How to Grow Your App Business Organically with Ankit Chandra
