When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Downloads and in-app spending are up, as is ad spending. Dive into the numbers to learn about the mobile growth ...
Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ...
SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
Hear what Kevin Levitt, Director of Global Industry, Business Development, Financial Services at NVIDIA, has to ...
Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ...
Charlene Jolly is the Fintech Apps Partnership Manager at Google for AppDev, and she shared some key insights for ...
As people across the U.S. prepare for Thanksgiving, we think it's a good time to feature apps that help you share ...
Learn how to get your app feature built with Together Lab's Jenny Kay Pollock. Start with a good idea, focus on ...
Learn how mobile apps can scale successfully by implementing effective UA, UX, and monetization strategies.
Dave Glaser, President and COO of Dwolla, pointed out that moving money from account to account is becoming a key ...
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ...
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
A quick update on Google's new rules for metadata in the Play Store. Are your apps in line with the latest ...
Get inside insight into what investors are looking for in fintech products from Uri Pomerantz, a venture partner ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Facebook issues guidance and reassurance to marketers looking to improve campaign results in the face of Apple's ...
Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ...
Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ...
We believe COVID-19 safety protocols are here to stay for the foreseeable future and by following protocols, we ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
Post your first job listing today and get on the right track to finding your next great hire. Or post your resume ...
We asked members of the MGA community to weigh in on some of the biggest questions we all have this year and we ...
Achieving and maintaining the basics of UI design — simplicity and visual hierarchy — in your mobile app design ...
We're excited about our first-ever hybrid event, MGS GAMES. Learn all about the MGA Standard which we will apply ...
Mexico is leading the way to fintech in LATAM. Dive into Mexico’s fintech success, the leading players, and what ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Marketers must tell customers who they are and why their products are needed and do it cohesively across multiple ...
MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ...
QR codes are a hugely popular payment option in LATAM. Let’s explore how QR code payments came to prominence, and ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
We share four things a typical successful Chinese developer excels at, and that gaming studios can learn from to ...
New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
There is, indeed, life after ATT, and it brings a wealth of opportunity for those who take action now. Get your ...
Casey Rock, the Executive Content Director of MGA and the driving force behind Mobile Growth Summit events is ...
In LatAm, tangible steps have been taken to regulate fintech companies, but by no means is legislation extensive ...
In 2021, Forrester predicts that 75% of all app development will use no-code or low-code platforms. Get to know ...
When it comes to creative applications of AR, the sky is the limit — and savvy mobile marketers are wise to take ...
Last year, GAMEE introduced the first play-to-earn experiment on its current free-to-play experience. Learn how ...
Google is getting on the privacy bandwagon, announcing it will allow users to opt-out and stop providing Android ...
The number of mobile gamers over 50 is increasing and they have money to spend. Are you ready with mobile ...
HBO Max was overwhelmed by the interest in the finale of "Mare of Easttown." Learn why the ability to scale your ...
Our team surveyed our community and better understand how they were feeling about a return to physical conferences ...
Is your gaming app losing players? Learn the most common reasons why users churn out of your gaming app and ...
When Yotta decided to A/B test its referral program rewards the team learned that "less" is, in fact, sometimes ...
By using Big Data and IoT together, app developers are building better apps and finding ways to improve existing ...
Get answers to six big questions about working with DSPs from Alexa Wieczorek, UA manager at Electronic Arts. ...
If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ...
The no-code/low-code movement promises to democratize data. But will enabling no-code development lead to the ...
Mobile app developers need to consider connectivity, which is why going "offline-first" just may be the solution ...
If you want to get to know the Turkish mobile gaming market, the Mobidictum Business Network - Online Mobile Game ...
My team and I have been readying ourselves for the post-IDFA-world, and we have some advice for how to thrive in ...
After months of delays, IDFA is finally going away, AppTrackingTransparency is upon us, and app marketers will ...
In this panel discussion, hear from experts on how to acquire and retain talent, even if you don't have a big ...
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
Discover how to maximize the opportunities offered by remote working, while minimizing challenges. Learn best ...
Get the latest on IDFA, i0S 14, the ATT rollout, and how marketers and developers can work together to boost ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
A bit more advanced than your old flip-phone, foldable phone displays are here and app developers need to keep a ...
Perfecting your retention strategy is a complex task with many moving parts, but Lottie animations can help at ...
Elizabeth Giorgi, Co-Founder and CEO of soona, dives into how branding can improve and evolve to be more ...
Customer service is an important part of user satisfaction. Learn how to optimize the experience for your app and ...
Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ...
Tune in as Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group delivers this session on knowing ...
Go beyond push notifications and learn how to implement an inbox to help boost retention and engagement.
Join Farhad Divecha, Director at AccuraCast as he shares how sports brands are evolving to engage mobile audiences ...
In the wake of IDFA, app opt-ins are more important than ever before. Learn a few foundational marketing ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Learn how rewarded advertising is changing the way mobile games think about monetization and user retention in ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Be confident the time and money you're spending on growing your business make a difference. Explore ways to ...
Get the low-down on non-fungible tokens, which is changing the way gaming apps think about monetization by ...
Join Erik Bryant from Opera Event and Tyler Black from Hyper Hippo about how and when to harness the creativity of ...
Tune in as Charles Ng, the VP of Enterprise AI at Appier shares his insights on increasing engagement and ...
Tune in as Patrick Amori, Founder & Head of Growth and Retention at MOBE Agency, hosts this MGS GVC 1.0 panel ...
Check out this video of Robby Yung, CEO of Animoca Brands to learn how blockchain technology allows developers to ...
The app industry changed a lot in 2020. Now it's time to synthesize what we learned into app marketing tips for ...
Perhaps the best investment when developing or updating an app is market research. Learn how to collect the ...
Learn about the practicalities and legalities of creating a remote work environment, the difficulties of ...
Cybercriminals have earmarked fintech apps as potential targets. Learn some of the biggest security threats ...
If you missed your chance to ask our panel of experts your questions about IDFA, here is your chance to relive it ...
When it comes to apps, many have failed to conquer LATAM. Their stories provide useful insights. Here are four ...
Learn how to improve LTV with expert advice on the difficulties of tracking LTV, lenses used to measure LTV, ...
Fintech apps are hot and more important than ever, but they haven't reached their full potential. Learn how AI can ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
Join our co-hosts to speak with Pierre Germain and Jonas Thiemann about how many ads players are willing to watch ...
Learn more about the concrete actions mobile advertisers should take to prepare for the post-IDFA ecosystem.
Learn how these four social features can help gaming companies retain users for longer and engage them more ...
Join Shamanth Rao, Founder & CEO of RocketShip HQ, and John Koetsier, Journalist, Analyst, and Futurist at Forbes, ...
Learn about four user acquisition techniques that actually work and the popular apps that used them to great ...
With the majority of the LATAM population using smartphones as their primary device, it’s vital that e-commerce ...
AI can help you handle the tedious process of testing your app. Find out three of the most effective ways you can ...
Gabriel Sampaio, Acquisition and Performance Supervisor of the International Division of Rede Globo, navigates the ...
What's the best way to tackle the demand for creatives in UA? Learn from Supersolid's Head of UA, and Founder & ...
While the LATAM market is primed for products that are culturally relevant, mobile apps must adopt alternative ...
“COVID-19 has changed consumer behavior on mobile forever,” says Peggy Anne Salz. Learn about the emerging ...
App Store Optimization is key to your organic user acquisition strategy. Perfect your app metadata with these tips ...
To help app developers and app marketers discover a path to successful ASO, Mobile Growth Association has ...
Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ...
Tessa Miskell and Alice Muir from Phiture, deliver this MGS GVC 1.0 session on improving user experience with ...
Not only is hiring a remote employee potentially a budget-friendly move, it allows companies to explore a more ...
Omri Argaman, CMO of Zoomd, unpacks the changes in user acquisition (UA) during 2020 and explores new strategies ...
In The Mobile Vending Machine our hosts speak with indie-darling Lucky Kat Studio and hypercasual data- and ...
Learn about the upcoming TikTok and WeChat restrictions and how it will impact marketers who use these apps to ...
The nations currently leading mobile growth in LATAM are Brazil, Mexico, Argentina, Chile, and Colombia. Here's a ...
Learn how Google is using its mobile developer tools to open the door to make the lucrative audio ad market ...
At MGS GVC 1.0, tVivek Girotra, Sr. Director of Growth Marketing at Elevate Labs, detailed the best ways to ...
New research shows opt-ins are on the rise. Learn what his means for your app and for the future of mobile ...
Consumer Acquisition shares critical discoveries regarding creative testing on Facebook that helped it improve its ...
Keeping user acquisition costs low is crucial to your app's success. Here are a few tips to help you control UA ...
Harlyn Pacheco, COO of Picap, delivers this MGS GVC 1.0 session on connecting international investors with the ...
Influencers may be the key to boosting app engagement and UA in a competitive market. Find out what app marketers ...
High CAC and low LTV can spell disaster for your app. Learn how to calculate and understand your CAC so you can ...
At MGS GVC 1.0, Jennie Sager, Head of Nextdoor Australia, shares best practices for operating a successful ...
Here are some of the ways fintech apps are providing relief right now and why this is exactly the reason the ...
COVID-19 has changed a lot for app publishers and mobile marketers, but these tips can help you continue to grow ...
Learn how to survive Apple's decision to make IDFA opt-in. Get the strategies you need to continue to develop ...
MGA aims to educate app marketers with a series of webinars, webcasts, and virtual conferences beginning in ...
Learn how apps in Latin America pivoted to address users' wants and needs as quarantine changed everything from ...
App publishers are seeing increased web traffic and decreased monetization during COVID-19. Tune in to this panel ...
Apple announced that it will retire IDFA with iOS 14. Here's what mobile marketers need to know to start ...
Retention is an important part of mobile growth. Get six tips to learn how improve retention and engagement ...
Expanding to new markets can be intimidating. Watch this session for more on audience development, brand ...
When it comes to measuring success and predicting potential, LTV is the most important metric to be considered ...
Research shows COVID-19 caused a surge in mobile gaming. Learn how to retain mobile game users as they venture out ...
Engaging and retaining users is the crux of mobile marketing. Watch this MGA panel to unlock insider secrets, ...
App Store Optimization is key to any organic user acquisition strategy. But to reach local markets, you need to ...
Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ...
Sarah Main, Director of Product at WeatherBug, delivers this MGS20 session on converting dissatisfied customers ...
COVID-19 is presenting mobile apps with unprecedented challenges. Learn how the experts are handling everything ...
In a privacy-conscious world, putting security and privacy at the heart of your app can be a competitive advantage ...
In the MGS20 session, Trevor Laehy, Co-Founder & President of Yaza, explains how iteration is key to unlocking ...
COVID-19 has seen the rise of contact tracing apps but the proliferation of these apps has led to a trust problem. ...
Fintech is flooding LATAM but they have struggled to monetize for many reasons. Use these three tips to rocket to ...
Learn how you can use artificial intelligence in practical and ethical ways to enhance your app business and boost ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
In-app purchases make up the bulk of app revenue and are the path to growth. Learn how to drive more in-app ...
Got a million-dollar idea? In this MGS20 panel, experts share their best practices for turning ideas into reality.
Use these four tips to go beyond user acquisition and develop a retention and engagement strategy that keeps app ...
The Facebook/Google Duopoly may still be king but new data from Adjust suggests app marketers are experimenting ...
Andrius Baranauskas, Director of Product, Pricing, Programs at Booking.com, delivers this MGS20 keynote on ...
New research from Adjust suggests paid UA activities are on the rise and will be an important part of growth ...
When it comes to marketing your app, there's a lot to keep track of. But if you can avoid these three mistakes, ...
In this MGS Europe 19 session, Martin Jelinek, Head of Marketing for AppAgent, delivers an informative and ...
Three quarters of app revenue is from advertising, but with so many ad formats available, the question is: which ...
Emotional AI is here and in this MGS20 session, Martin Salo, co-founder of RealEyes, explains how attention and ...
Struggling with retention and engagement? Learn how these four strategies can help you start improving user ...
Learn how to perfect your app store optimization with the three tips to make sure your app is surfacing when ...
Ehren Maedge of MoEngage, moderates a panel with Lane Colyer and Nathan Sann of Growth Instincts, about the best ...
Get the lowdown on LTV with Ajay Sampat, Senior Engineering Manager at Lyft—from initial calculations to putting ...
Looking for you next job in the mobile industry? Meet with our TalentX recruiter at MGS GVC 1.0. Submit your ...
It's a "voice-first world" so why aren't mobile developers embracing the power of voice technology as readily as ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
In this workshop from MGS 20, Lotta Weigeldt, former Head of Growth at Runtastic, shares ten factors for the ...
With tours indefinitely on hold and the future of large-scale gatherings uncertain, the music industry is turning ...
Help purchase PPE for hospitals by registering for MGS Global Virtual Conference 1.0 for just $5. Proceeds will be ...
Mobile consumption is growing in Southeast Asia and so is the available ad inventory. Determine which emerging ...
Jacinta Mathis, Senior Director of Growth and Services at KeyMe, explains how Gary Chapman’s love languages”can be ...
Blockchain has the potential to change mobile gaming, and ownership in gaming in particular. Find out how from MGS ...
Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ...
There’s a lot of buzz about blockchain, but Arthur Madrid, Co-Founder and CEO of The Sandbox, cuts through the ...
The key to growth isn't always new users. Learn how Full HP finds engaged users from the start to retain them for ...
Social media: Learn everything you need to know about incrementality—what it is, how it's measured, and the key ...
Want to develop a winning game, but unsure how to navigate intellectual property (IP)? Tune in to this ...
Uncertain times mean its time for bold actions. Picap's Harlyn Pacheco explains why now is the right time to ...
Fintech apps are seeing a boom as COVID-19 makes bank branches less accessible. Learn how fintech is responding ...
We intend to revolutionize the virtual event space, embracing the global nature of online events and educating ...
Hold the hotel ballroom, virtual conferences are here and we have tips for making the most of the experience ...
Data is often paramount to making apps work, but collecting too much can be invasive. Get 6 tips on balancing the ...
Take a deep dive into the latest trends and best practices in Apple Search Ads. Learn how to master UA and ...
5G has the potential to transform the way Latin Americans interact with the web. Learn more about the impending ...
Get five tried and true tips to help you acquire new mobile app users and help grow your app at a healthy pace.
33% of travelers book their trips on their phones. Travel and hospitality companies must have mobile strategies in ...
Automation is changing the way marketers work, and can even help simplify the user acquisition process. Find out ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
Text messages have a 98% open rate, but marketers must walk a fine line to avoid being intrusive. Here are 3 tips ...
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ...
