Staff Writer

MGS20 hosted this workshop on the latest trends and best practices for Apple Search Ads. Fouad Saeidi, founder and CEO of App Growth Network, explains how the abundance of Apple Search Ads keyword data requires third-party tools for scale, and Yekta Ozcomert, COO of MobileAction, offers as the solution.

After describing the process, Ozcomert shares some of the actionable insights the platform offers for campaign optimization. Ozcomert then suggests pro-tips to maximize return on ad spend, such as automatic toolsets, keyword insights, and multiple goal tracking tailored to specific KPIs. Saeidi concludes by noting how creative testing, conversion rate trends, and tap rate trends are intrinsic benefits of App Growth Network, and shares some testimonials from AGN customers.