Building a mobile app is becoming a necessity for many businesses. Even if an app isn’t central to the business model, it might be a vital part of a digital transformation.
Since apps are steadily becoming a necessity, you need to be aware of the technologies and trends that are driving the app development industry forward. Right now, few things are having as big of an impact as the Internet of Things (IoT) and Big Data.
Big Data refers to the immense volumes of data being collected every day. Businesses, governments, and other entities collect this data and rely on it for insights. This trend is so significant it is expected that the market for Big Data is expected to grow to $243 billion by 2027.
When you talk about IoT, you are referring to the millions of physical devices that connect to the internet. This could include digital assistant devices, wearables, smart appliances, sensors in cars, IP cameras, and more. These devices collect and share data with other devices. They also collect data that can then be fed into Big Data systems.
By using Big Data and IoT together, app developers are building better apps and finding ways to improve existing apps. Read on to see some of the ways Big Data and IoT are changing the app development industry.
Enhanced custom app development
Building an app means competing with millions of other apps on the market. Depending on your niche, there may be hundreds of apps that do something similar to the one you want to create. This puts much greater importance on custom app development. No matter how good your app is, it needs to stand out.
IoT and Big Data can provide the information developers need to create better custom apps. Developers can gain insights on how an app is used, the problems people are trying to solve when they use an app, or even where an app is used. This not only helps developers to build unique custom apps, but it also ensures that the app is targeted at the needs and wants of the ideal user.
Effective app localization
Most app developers will not be satisfied with conquering the local market – they want to go global. This comes with more challenges than many of us may realize. Beyond language, users in different regions have different ideas about what an app should do. They might use it in a different way or they might look to it for a solution to a different problem.
Big Data and IoT can offer solutions for more effective localization strategies. By analyzing regional data, you can see the pages that are visited most, the content and elements that get the best response, and the paths different people follow to a conversion. These insights can all be turned around to develop an app that performs better in global markets.
There is no such thing as the perfect app. They all run into issues that will eventually need to be addressed. With the power of IoT and Big Data, developers can spot these issues faster and make the necessary adjustments. Whether it is a technical glitch or a design flaw, it is important to fix these issues fast. If customers run into issues with the app every time they use it, they might uninstall. It can even give your app a bad reputation that will make it hard to win over new users.
Respond faster than ever
Shifts in mobile app markets happen quickly. Customers might gain an interest in a specific feature or type of service overnight. The ability to respond quickly will give an app developer a significant advantage over the competition.
Using insights from IoT and Big Data, developers can have the real-time information they need to act quickly when the market changes. This can set the app ahead of the competition and offer opportunities to increase profits.
Better app CRO strategies
Conversion Rate Optimization (CRO) can be important for the long-term success of an app. With Big Data and IoT, you can see customer interactions and analyze their behaviors down to the small details. When you feed this information back into your CRO strategy, it can provide valuable insights that will help your app increase conversions and profits.
Big Data and IoT are more than just the future of app development – they are making a big difference in the industry right now. If your business is not taking advantage of Big Data and IoT, you run the risk of being left behind.
Chloe Kirby is a writer and digital marketing professional. She earned her Bachelor of Arts Degree at McGill University in Montreal, Canada, and her Master’s Degree at Goldsmiths University in London, England. Chloe has professional experience in e-commerce, digital marketing, and copywriting. For the last year, she has been working in New York City.
Photo by Christina Morillo from Pexels.