New roles for MGA founders, Dave Westin and Jen Laloup, signal dynamic growth and a mission-driven approach. Learn ...
Industry experts stopped by MoEngage's #Growth event to share their thoughts and user segmentation, automation and ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Marketers may funnel most of their ad spend to Facebook, Google and Apple but they aren't the only game in town.
DraftKings' Senior Director of Growth Marketing, Jayne Pimentel, relays five tips she learned from some of the ...
The MGS Podcast was bursting with exclusive interviews and great insights in 2019. If you didn't have time to ...
Catch up with the hottest trends in mobile marketing with these five videos from MGS’ 2019 events.
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
From 5G to voice assistants, the mobile marketing landscape is set for a major upheaval in 2020. Farhad Divecha, ...
Social casual games offer a core game loop that keeps users riveted for months, and a level of playability and ...
Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
Every year app marketing professionals eagerly await major iOS and Android operating system updates with nervous ...
While paid user acquisition is crucial for games of all genres (read more about its effect on hyper-casual games ...
For marketers who want to take content more seriously, there are many examples to emulate. Want to learn from the ...
As growth marketers, we are aware of Google Universal App Campaigns (UAC) powered by machine learning and their ...
A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms ...
You’ve perfected your app. The UX is flawless. The finely tuned marketing strategy has been rolled out. Users are ...
Most apps rely solely on Facebook for acquisition. It has the most mature targeting options of any advertiser out ...
Hot on the heels of reports that reveal AR and VR will become mainstream sooner than we expect, media companies ...
The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the ...
Ten years into the iPhone and global App Economy and all the rules have changed. For nearly a decade, app makers ...
Graham McDonnell explains the simple formula that works for The New York Times' T Brand Studio
Push notifications are growing up, and content companies are getting smarter about ways to deliver them. Once, ...
From social media sharing to personalized push notification, 2017 saw a flurry of activity as media companies ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ...
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ...
MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ...
Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ...
If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ...
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ...
When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
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