Achieving and maintaining the basics of UI design — simplicity and visual hierarchy — in your mobile app design ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ...
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ...
Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ...
MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ...
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ...
If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ...
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Creating digital products for diverse audiences can be challenging. Communicating effectively with every segment ...
Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ...
When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
Explore the different perceptions Millennials and Gen Z have when it comes to brands, and how to cultivate brand ...
Take these factors into consideration when you're deciding whether to focus your energy on the Apple App Store or ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
