The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
Downloads and in-app spending are up, as is ad spending. Dive into the numbers to learn about the mobile growth ...
Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ...
Get answers to six big questions about working with DSPs from Alexa Wieczorek, UA manager at Electronic Arts. ...
Get the latest on IDFA, i0S 14, the ATT rollout, and how marketers and developers can work together to boost ...
Learn how rewarded advertising is changing the way mobile games think about monetization and user retention in ...
Get the low-down on non-fungible tokens, which is changing the way gaming apps think about monetization by ...
Join our co-hosts to speak with Pierre Germain and Jonas Thiemann about how many ads players are willing to watch ...
With the majority of the LATAM population using smartphones as their primary device, it’s vital that e-commerce ...
While the LATAM market is primed for products that are culturally relevant, mobile apps must adopt alternative ...
“COVID-19 has changed consumer behavior on mobile forever,” says Peggy Anne Salz. Learn about the emerging ...
Tessa Miskell and Alice Muir from Phiture, deliver this MGS GVC 1.0 session on improving user experience with ...
Learn how to survive Apple's decision to make IDFA opt-in. Get the strategies you need to continue to develop ...
Learn how apps in Latin America pivoted to address users' wants and needs as quarantine changed everything from ...
App publishers are seeing increased web traffic and decreased monetization during COVID-19. Tune in to this panel ...
Apple announced that it will retire IDFA with iOS 14. Here's what mobile marketers need to know to start ...
In the MGS20 session, Trevor Laehy, Co-Founder & President of Yaza, explains how iteration is key to unlocking ...
Fintech is flooding LATAM but they have struggled to monetize for many reasons. Use these three tips to rocket to ...
In-app purchases make up the bulk of app revenue and are the path to growth. Learn how to drive more in-app ...
Ehren Maedge of MoEngage, moderates a panel with Lane Colyer and Nathan Sann of Growth Instincts, about the best ...
In this workshop from MGS 20, Lotta Weigeldt, former Head of Growth at Runtastic, shares ten factors for the ...
Mobile consumption is growing in Southeast Asia and so is the available ad inventory. Determine which emerging ...
We intend to revolutionize the virtual event space, embracing the global nature of online events and educating ...
Hold the hotel ballroom, virtual conferences are here and we have tips for making the most of the experience ...
Many casual gaming apps are dependent on ads for revenue, but all ads are not equal. Find out which ad formats ...
We're all adjusting to the new normal, but many app developers are pivoting to help users and devise new ...
Nancy Peters is Director of Business Development at Chocolate Platform , winner of the Champion of Women award, ...
For marketers who want to take content more seriously, there are many examples to emulate. Want to learn from the ...
A tricky problem is forcing a paradigm shift in mobile app marketing. Paid acquisition is expensive and platforms ...
While app installs are showing signs of a slowdown, the latest data reveals time spent in-app is rising into the ...
The Facebook and Google Universal App Campaigns duopoly have long been great sources of new customers, but the ...
Latest app market numbers highlight the monumental growth of mobile finance apps, suggesting more people in more ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ...
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ...
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ...
SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ...
Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ...
Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ...
To help app developers and app marketers discover a path to successful ASO, Mobile Growth Association has ...
When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
Announcing the Mobile Growth Summit Global Virtual Conference powered by MGA is coming to a computer screen near ...
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