Promos codes have been around forever, but in the post-IDFA era, they have new importance. Learn how these simple ...
The past two years have seen many challenges for mobile growth marketers, but solutions are also emerging. From ...
Downloads and in-app spending are up, as is ad spending. Dive into the numbers to learn about the mobile growth ...
There are plenty of creative app marketers are already thinking about growth in 2022. Learn how to measure and ...
Learn how mobile apps can scale successfully by implementing effective UA, UX, and monetization strategies.
CAC is on the rise in 2021. Learn how ATT has contributed to this problem and how you can help mitigate these ...
Will location-based marketing be a casualty of ATT and the privacy era? Not likely.
Learn about the UI/UX trends that lead to success with mobile app users in Latin America. And get a peek at three ...
Apple introduced iOS 15 last week, rolling out new changes for app marketers to contend with. Learn about the ...
Facebook issues guidance and reassurance to marketers looking to improve campaign results in the face of Apple's ...
We asked members of the MGA community to weigh in on some of the biggest questions we all have this year and we ...
There is, indeed, life after ATT, and it brings a wealth of opportunity for those who take action now. Get your ...
Google is getting on the privacy bandwagon, announcing it will allow users to opt-out and stop providing Android ...
The number of mobile gamers over 50 is increasing and they have money to spend. Are you ready with mobile ...
HBO Max was overwhelmed by the interest in the finale of "Mare of Easttown." Learn why the ability to scale your ...
When Yotta decided to A/B test its referral program rewards the team learned that "less" is, in fact, sometimes ...
Get answers to six big questions about working with DSPs from Alexa Wieczorek, UA manager at Electronic Arts. ...
My team and I have been readying ourselves for the post-IDFA-world, and we have some advice for how to thrive in ...
After months of delays, IDFA is finally going away, AppTrackingTransparency is upon us, and app marketers will ...
In this panel discussion, hear from experts on how to acquire and retain talent, even if you don't have a big ...
Even the most seasoned app marketer can struggle with an effective Instagram presence. Keep these tips in mind, to ...
Explore web-to-app strategy, including how to maximize market share, save money and improve tracking; combining ...
Elizabeth Giorgi, Co-Founder and CEO of soona, dives into how branding can improve and evolve to be more ...
Retargeting is key to your app growth strategy. From UA to retention, learn the ins-and-outs of retargeting with ...
Check out these examples of brands coming together to introduce apps that leverage the power of their mutual ...
Be confident the time and money you're spending on growing your business make a difference. Explore ways to ...
Join Erik Bryant from Opera Event and Tyler Black from Hyper Hippo about how and when to harness the creativity of ...
The app industry changed a lot in 2020. Now it's time to synthesize what we learned into app marketing tips for ...
Cybercriminals have earmarked fintech apps as potential targets. Learn some of the biggest security threats ...
If you missed your chance to ask our panel of experts your questions about IDFA, here is your chance to relive it ...
When it comes to apps, many have failed to conquer LATAM. Their stories provide useful insights. Here are four ...
Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this session investigates the risks of ...
WhatsApp has become a ubiquitous tool across LatAm. So, what is it that’s powered this messaging app to such ...
The success of food delivery apps in Latin America can teach you a lot about learning to give your audience what ...
Paid UA is increasingly important, but that doesn't mean you can forget organic growth. Incorporate these ...
Do you have dreams of increasing your app’s revenue stream this year? Now is the time to launch a subscription ...
Learn the ins and outs of the mobile gaming market in LATAM, and discover the tips that can help propel you to ...
We assume that there is a positive relationship between paid traffic and organic traffic. In other words, the more ...
As president of Money20/20, the largest Fintech industry event, Davies started the RiseUp program in 2018 as a ...
Discover MGS20 speaker Lomit Patel's framework for evaluating the state of automated marketing and find out if you ...
Explore some of the trends shaping mobile gaming in 2022, and learn how you can be a part of shaping the ...
Retention is integral to sustainable growth. Learn how a great onboarding process can help improve retention rates ...
SMS messages have a 98% open rate, but only 39% of businesses use text-based marketing. Learn how SMS marketing ...
Miray Alanlar, Senior Product Marketing Manager, FanDuel, and Kristine Newman, Sr. Director of Product Marketing, ...
Michael Jessen at Social Point, fills us in on what the his team has learned about playable ads.
Smart marketers are putting user retention at the heart of their mobile strategies, after years of spending big ...
MGA is pleased to announce an innovative hybrid strategy for our next edition of MGS GAMES, taking place at San ...
Fintech and mobile are becoming inextricably linked. Learn about our new Fintech Growth Talk podcast and how you ...
Learn about the mobile games taking Latin America by storm as people turn to their mobile devices for ...
Many gaming studios in LATAM are proving their worth, and may soon be able to contend with bigger players from ...
LATAM has been overlooked in the past by game developers who had their sights set on other markets. Learn why ...
If you haven’t already adjusted to the “new normal” of mobile commerce, here are the top five trends app marketers ...
To help app developers and app marketers discover a path to successful ASO, Mobile Growth Association has ...
When we talk about the fintech industry, we’re often focused on highly disruptive technology firms taking on large ...
Want to keep users engaged while growing your app? Learn how Latin American unicorn Rappi builds user loyalty with ...
Announcing the Mobile Growth Summit Global Virtual Conference powered by MGA is coming to a computer screen near ...
