Rebecca Castellani

As part of MGS GVC 1.0, Catherine Connelly, Co-Founder and SVP of Marketing at The Meet Group, delivers this session on knowing your brand – and understanding your users. 


Connelly’s session includes actionable examples and insights into: 

  • Monetizing live streaming and supporting streamers
  • Determining user motivation and what makes your app “special”
  • Fostering connection between users to build a sense of community
  • Reengaging users through chat
  • Using focus groups and surveys to better understand user behavior and needs
  • Getting creative to locate and attract new users
  • Marrying branding with performance marketing to improve performance spend
  • The importance of word-of-mouth marketing 
  • Utilizing user-generated content 

For more on live streaming and brand development, tune in to the full session.

To learn more about apps and branding, join us at MGS BRANDS.