MGA presents a webinar with Vincent Meyer, CEO of GOffee, on the methods necessary for successful retargeting campaigns in gaming, e-commerce, and entertainment apps.
Meyer’s webinar includes insights into:
- Defining retargeting, re-install, and re-engagement with your partners
- Leveraging tactics to perform a revenue generator action inside an app
- Setting up and judging a retargeting campaign
- Creating ROI positive campaigns by determining the most valuable action in your app and understanding the funnel of actions the user has to take to get there
- What you need to establish a successful retargeting campaign: in-app tracking, deep-linking strategy, and fraud tracking
- Recommended channels, ad formats, and messages
- Using generic videos with either a static or dynamic banner to highlight elements you want to push to users
- User attention span and the ideal length for retargeting videos
- Email retargeting
For more on successful app retargeting, check out the full webinar.
