Rebecca Castellani

Delivered by Vlad Drobotun, Director of Customer Success at Scalarr, this MGS Deep Dives: IDFA investigates the risks of ad-fraud after the upcoming IDFA update in iOS14.

Subjects covered in the video include:

  • How fraudsters operate
  • Why making IDFA opt-in is good for fraudsters
  • New attribution fraud types such as click spam and dynamic IP addresses
  • The future of click/install farming
  • The increased difficulty of targeting zombie devices
  • How Apple plans to combat fraud post-iOS14
  • Ways advertisers can estimate fraud risks

For more risk analysis, insight into the potential fraud post-iOS14, and effective methods of combatting emergent fraud, check out our latest whitepaper.