Rebecca Castellani

Patrick Amori, Founder & Head of Growth and Retention at MOBE Agency, hosts this MGS GVC 1.0 panel discussion on financial services in LATAM. Panelists include: Roberto Taboada, CEO of Kubo Financiero, and Paulo Shargorodsky, VP of Strategic Accounts & Growth at Ebanx.

Topics covered in this panel include: 

  • How the COVID-19 pandemic has affected user behavior in the LATAM fintech space
  • Remote working and security of information
  • Verbalizing value prop in post-COVID marketing campaigns
  • Selling a product vs solving a problem
  • Understanding the various “cultural units” in LATAM
  • The fintech app evolution in LATAM
  • Fintech app trends – such as offering multi-product and services
  • Actionable insights for starting a fintech 

For more on market opportunities and increasing customer acquisition in LATAM, check out the full panel discussion.

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