Misconceptions around ad fraud are decimating budgets and—worse—producing dirty data. In this episode, our host Peggy Anne Salz catches up with Niko Thielsch, Director Sales DACH & NORDICS at Adjust, a company that combines attribution for advertising sources with advanced in-app analytics and store statistics to provide app marketers granular insights, to help you understand, and get closer to solving, the problems caused by ad fraud. Niko also discusses the newly formed Coalition Against Ad Fraud and talks about new capabilities making it easier for marketers to build audience segments.