Mobile is the perfect platform for self-expression and communications, and PicsArt has harnessed our desire for both to boost its app virality and drive incredible uplift on a limited budget. In this episode, our host Peggy Anne Salz catches up with Wilson Kriegel, Chief Business Officer at PicsArt, to deep dive into the tactics that have allowed it to cultivate a community of creators by democratizing access to content creation tools and encouraging collaboration. He shares how his company has explored new options (working with brands and IP owners) and new approaches to trigger emotions and drive profitable growth, and reveals plans to launch a subscription model.