It's a no-brainer that data fuels effective app marketing--but what data should you use? Our host Peggy Anne Salz catches up with Enric Pedró, CMO of Lab Cave — an ASO and mediation company — to discuss why marketers need to move beyond market averages and focus on analyzing their own data. Enric also lifts the lid on Lab Cave's ASO bot, which forecasts market trends and analyzes over 500,000+ keywords in over 14 languages to give app marketers a leg up on their rivals and get more mileage out of their organics.
